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Senior Digital Marketing Specialist in Αθήνα at ICAP

Date Posted: 9/4/2018

Job Snapshot

Job Description

Senior Digital Marketing Specialist 

 

ICAP Group – with €68 million revenues and 1.300 employees - is the largest Business Services Group in Greece and the Balkan Region. The Group operates in 5 major cities in Greece, maintaining at the same time strong presence in South-eastern Europe via subsidiaries in Bulgaria, Romania, Serbia and Cyprus. Following its acquisition in the beginning of 2007 from the SEEF Fund of Global Finance, the largest private funds company in Southeastern Europe, ICAP Group is rapidly developing into a multidisciplinary service provider, which has tripled its size. ICAP Group offers a wide range of services and products which are grouped into the following 4 major Business Lines: Credit Risk Services, Marketing Solutions, Management Consulting and People Solutions. 

ICAP Group is looking to hire a professional to assist and support its Digital Solutions team. 

 

Responsibilities:

  • Plan and execute marketing campaigns across various channels (SEM, display, social media, and email)
  • Effectively create strategy, define goals, manage client expectations and optimize campaigns for continued improvement
  • Demonstrate finely-tuned search marketing skills including: bid management, keyword research/development, ad copy creation, campaign performance tracking and reporting
  • Serve as direct point of contact for performance, insights and strategy
  • Manage budgets in line with strategy and ensure that monthly spend is on target
  • Measure and report performance of all digital marketing campaigns, assess results against goals (ROI and KPIs) and offer recommendations to clients
  • Keep up to date with the latest industry trends & Betas

Job Requirements



Qualifications:

  • Bachelor’s degree in Marketing, Business or related field
  • 3+ years of experience in Digital Marketing
  • Deep knowledge and hands-on experience with Google AdWords, Facebook Advertising, Google Display Network, Dynamic Remarketing/Retargeting, Google Analytics
  • Google AdWords and Analytics certifications
  • AdWords Editor power user
  • Knowledge of Google Ads tags (Global Site Tag - gtag.js) for conversion tracking, remarketing / dynamic remarketing, Google Analytics tags (basic setup & ecommerce tracking) and Facebook pixel (basic setup & Dynamic Retargeting) implementation, product feeds

  • In-depth knowledge of advanced PPC optimization methods and implementation
  • Excellent knowledge of the MS Office suite (Outlook, PowerPoint, Word, Excel)
  • Ability to understand clients’ business needs and to build strong client relationships
  • Ability to assemble and analyze data
  • Strong organizational skills and ability to multi-task between different projects
  • Excellent verbal & written communication skills in Greek & English
  • Team-orientation
  • Acute attention to detail 


 

The Company offers: 

A competitive remuneration package, along with the opportunity to work in a fast-growing multi-national organisation.

 

All information received will be treated with strict confidentiality.

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