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Brand Manager in Αθήνα at ICAP

Date Posted: 9/11/2018

Job Snapshot

Job Description

ICAP Executive Search & Selection part of ICAP Group, the largest Business Services Group in South-Eastern Europe, is among the top premium consultancies in Greece. With more than 40 years of experience, we specialize in assessing and recruiting Senior to Middle level Executives based on our client needs.

ICAP Executive Search, on behalf of its client, a multinational company, leader in the FMCG industry, is looking for an experienced professional for the position of:


Brand Manager (Ref. code: 4268/BM/ESS/GR)


Main Tasks:

  • Design brand strategy, translated it into full marketing plans (proposition – packaging – price – place)
  • Organize the annual brand marketing planning process
  • Execute the annual brand marketing plan and mix and implement specific brand activities
  • Develop and execute launch and re-launch plans as applicable
  • Co-ordinate the local implementation of regional/global initiatives (packaging artworks, media adaptation, etc)
  • Plan and supervise media and promotion plans, based on a thorough analysis of marketplace opportunities, competition, category performance and the company’s financial targets
  • Control brand expenditure vs. budget, adjusting in response to market conditions and overall company performance/priorities
  • Act as an interface and coordinate necessary activities between supply chain and sales departments to ensure effective execution of the brand plans
  • Participate in the monthly Sales & Operations Process and propose the necessary actions (i.e. promotional activities, pricing actions, etc) to deliver the monthly and annual financial KPIs.
  • Full P&L responsibility for the assigned brand
  • Collaborate with the regional teams, share local trends and performance and understand regional/global priorities that affect the local business
  • Identify and evaluate new business opportunities – liaising with local and international stakeholders - based on a thorough analysis of marketplace, competition, category performance
  • Lead the development of new projects to cover local needs and white spaces from ideas creation to market implementation

Job Requirements


  • BSc in Marketing or any other relevant field
  • MSc/MBA is strongly desired
  • Proven experience 3-5 years in a relevant role, in the FMCG industry
  • Experience in developing 360 (traditional and digital) media campaigns
  • Strong communication and presentation skills
  • Excellent numerical skills
  • Attention to detail with strong organization and prioritization skills
  • Combination of critical, analytical & commercial thinking
  • Strong business mindset
  • Reliability and assertive determination to ensure delivery of results
  • Excellent oral and written communication skills in English
  • PC literate


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